Review: [Discontinued] Krave Beauty – Beet the Sun SPF 50+ PA++++

Where to buy: Currently Krave Beauty sell in the US, South Korea and just recently Singapore. I’m livid they still don’t ship the UK as I would like to purchase the whole set of products for review! FYI I purchased this product from eBay.

Price: $20 (£16.04) – will be over this if ordering from another website like eBay

Volume: 50ml

Description: lightweight moisturising antioxidant sunblock to protect the skin from harmful environmental stressors. Leaves no white cast.

Good for: Dry/dehydrated/dull skins. (not so much oily as there is no mattifying power). This also means people living in humid climates may not enjoy this as much.

Does it sting my skin?: No stinging sensation on the skin.

Really cool packaging idea!

Directions: Use as you would any sunblock in the AM. Apply at least 15 minutes before heading outdoors and reapply as needed. (they also encourage to use this product like a makeup primer – I have used it as a makeup primer and it’s fine!).

How I use it: I apply this in the AM and usually use this as my moisturiser after my serums.


Key Ingredients: Beetroot extract (antioxidant – reduce the signs of ageing and pigmentation, also provides moisture). Allantoin (soothes the skin) Vitamin C, Resveratrol, EGCG (antioxidants – protect against free radicals).

Full ingredients:

Water, Butyloctyl Salicylate, Dibutyl Adipate, Beta Vulgaris (Beet) Root Extract, Alcohol, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Ethylhexyl Triazone, Glycerin,  Pentylene Glycol, Isoamyl p-Methoxycinnamate, Polysilicone-15, Inulin Lauryl Carbamate, Methyl Methacrylate Crosspolymer, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Methylpropanediol, Isohexadecane, Caprylyl Glycol, Glyceryl Caprylate, Polymethylsilsesquioxane, 1,2-Hexanediol, Polysorbate 80, Lithospermum Erythrorhizon Root Extract, Macadamia Ternifolia Seed Oil, Sorbitan Oleate, Ethylhexylglycerin, Allantoin, Epigallocatechin Gallate, Sodium Ascorbyl Phosphate, Butylene Glycol, Resveratrol

About the use of alcohol in their product: Krave beauty explains the ingredient is needed to stabilise their UV filters, to act as a solvent and keep the formula lighter than an average cream. This is why the sunblock is dewy and not mattifying. I would not say that this sunblock dries out my skin at all. Personally I have no issue with alcohol in sun block especially as it sits on top of other products that are hydrating my skin to prevent Trans epidermal water loss.

NOTE: Skincarisma have a full product/ingredient breakdown: HERE


Packaging: Gorgeous. Love the little plastic bag that the product came in (it also has instructions and the ingredients list on it). The bottle is adorable, easy to travel with. Screw cap top which is stable. The tip is small so I can control how much product comes out. The screw cap is quite small so it might be easy to lose it or drop it?

Texture: This rubs in absolutely fine, my skin looks moisturised and dewy (which is what makes me think dry skins may prefer). You can see from the video swatch that my skin does have a dewy look to it.

You can see it looks a bit more ‘oily’ compared to a watery formula.
You can see my hand looks moisturised, ‘dewy.’

Stings my eyes?: NO! 😀

Weird white emulsion when sweating?: NO

White cast?: NO

Good under makeup?: Yes!

Fragrance?: NO!

How long have I been using this?: Just about a month every other day. Like all 50ml sunblocks, I do think I will run out of this within 3 months which is annoying.

The effect?: Skin is dewy, moisturised and provides adequate sun protection.


What I like:

  • No weird white emulsification when you sweat! (i.e. doesn’t look milky when I sweat with this on
  • No white cast
  • Layers really well and find with products under and products on top
  • Love the addition of antioxidants as they pair so well with sunblock for added sun protection!!
  • No fragrance 😀
  • Rubs in, no patchiness. Smooth application
  • Love the tube and the tip where the product comes out – I can control how much product comes out.
  • Moisturising
  • Did not sting/irritate my skin

What I don’t like:

  • With my Missha sunblock, I am able to cut it easily to get the rest of the product out that I can’t squeeze. This saves money and product. Whereas with this bottle, because it is so strong and thick, I don’t think I’ll be able to cut through it when I nearly finish it to get the rest of the product out…
  • Wish it was bigger. I know 50ml is standard for face sunblocks but all sunblocks I think should be a minimum of 100ml!!
  • No oil control /mattifying power so will get an oil slick if you are oily.
  • It’s thicker than my missha sunblock and thicker than my hada labo uv sun gel.

Overall Rating and Conclusion: 3.9 or 4/5 (because it doesn’t sting or irritate and leaves no white caste or weird sweat emulsion and has no fragrance and has the addition of antioxidants BUT no mattifying quality and feels heavier than my missha sunblock – but it’s still light!). I think this is a great sun block for dry skin. I think oily skins can absolutely have a go, but this does not mattify. It’s moisturising but not HYDRATING like the Hada Labo UV gel. It’s more on the creamy side than the ‘wet’ side like a gel.

Would I repurchase?: My Missha on Yesstyle is £8.19 so on the basis of price I’m on the fence of saying that I’d repurchase this straight away. I prefer my Missha sun block but I’m not saying that this is a bad sunblock – it is really good! I just find my Missha lighter, I don’t like to look too dewy. I would say however that I don’t know the overall UV protection of the two sunblocks for comparison, so it could be that the Krave has a more superior sun protection (in terms of the UV blockers in the ingredients list) compared to the Missha that I am unaware of. I think also because I have to purchase this from abroad instead of finding it easy peasy in a UK store, it also makes me a bit lazier to re-purchase asap.

Sunblock Ranking (I’m ranking this on the texture/feel/wearability and how much it sits comfortabley on my skin/encourages me to use more which is important for sunblock!!): BEST – Missha Aqua Sun gel, 2nd; Hada Labo UV white Sun Gel, 3rd: Krave Beauty Beet the Sun, Borntree Sun Gel My skin type is very acne prone, sensitive skin.


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